What is User Story Map? How it works in Jira with ProductGo

What is user story map

What is User Story Map?

A User Story Map is a visual representation of the user journey or user experience, typically used in Agile software development. It is a tool that helps teams to organize and prioritize user stories, which are short, simple descriptions of a feature or functionality that a user wants to achieve.

User Story Maps are typically created by starting with the user’s ultimate goal or objective and then breaking it down into smaller, actionable tasks or activities that the user must complete to achieve that goal. These tasks are then grouped together into user stories, which are prioritized based on their importance to the user.

The resulting User Story Map is a two-dimensional visualization that shows the user’s journey across the x-axis, and the levels of detail and priority of the user stories on the y-axis. This helps the team to understand the big picture of what the user is trying to accomplish, while also providing a detailed view of the specific tasks that must be completed to achieve that goal.

→ Related content: User Story Template: How to write it with examples

Structure of User Story Map

Structure of User Story Map

User Story Map Structure


A User Story Map typically consists of the following components:

  1. Users: The Users are a critical component that helps to define the target audience for the product or service. It includes the creation of User Personas that represent different segments of the user population and their needs, goals, and behaviors. User Personas help to ensure that the product or service is designed with the needs of the target audience in mind, leading to a more successful and impactful end result.
  2. Activities (Epic): The Activities involve identifying the high-level actions that users perform to achieve their goals. These activities are often grouped into themes to identify the main focus area, providing a clear understanding of the user’s workflow and opportunities for improvement.
  3. Backbone (User Stories): The Backbone part of a User Story Map represents the user’s primary goal or objective in a narrative flow (left to right axis), which is broken down into smaller, more manageable tasks or stories. This helps to provide a clear focus and direction for the development team and ensures that the final product or service aligns with the user’s needs and goals.
  4. Release Slice: Release Slice represents a small, cohesive set of user stories that can be delivered in a single release or iteration. In each release slice, there are user tasks to break down the user’s journey into smaller, more manageable tasks that help to define the user’s workflow. This helps to ensure that the development team is working on the most important and valuable features first and allows for faster delivery of incremental value to the users.

Overall, these components help Agile teams organize and prioritize user stories, understand the user journey, and ensure that they are building software that meets the needs of their users.

How User Story Map works in Jira

Figure out how user story map works in Jira by using our ProductGo with many features like portfolio maps and roadmaps.

user story map by productgo

ProductGo made by DevSamurai helps with user analysis, managing product backlogs, and keeping track of your projects is simplified with its unique functionalities for Portfolios, Projects, and Agile Boards, along with visual models from the users’ perspective.

  • Keep your eye on the big picture by planning by release or sprint.
  • Plan your projects with your team and view them in a story map or road map view.
  • Rework your structures by dragging and dropping them to organize them. Facilitate product discovery, and prioritize tasks.
  • Create User Personas and user journeys that help your team be customer-focused.

→ Click to learn more & install: ProductGo – Agile User Story Maps, Roadmaps & Persona for Jira


User Story Map is a powerful tool for Agile teams to understand the user journey, prioritize user stories, and build software that meets the needs of their users. By breaking down the user’s journey into smaller, more manageable tasks, User Story Maps provide a clear focus and direction for the development team, ensuring that they are delivering incremental value to users with each release or sprint. With the help of tools like ProductGo by DevSamurai, teams can easily create and manage User Story Maps, prioritize tasks, and keep track of projects, leading to a more successful and impactful end result.

Find out more about User Story Map by watching this video:

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[Video] What is User Story and how to do it better with ProductGo?
What is project roadmap for Jira? Advance your roadmap with ProductGo

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