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User Story Map for Jira

Why we made ProductGo?

We found it challenging to prioritize user stories in Jira’s flat backlog. We didn’t know which features were most important or what our target users needed. So we turned to user story mapping, inspired by Jeff Patton’s book, to get a holistic view of our product.

We looked for existing tools and plugins in the Atlassian Marketplace, but none met our needs. As a result, we decided to develop our own integrated solution within Jira called ProductGo. It’s an agile user story mapping, roadmaps, and persona tool for Jira. The positive feedback we received during the beta phase motivated us to continue refining and completing the tool.