The application privides a fantastic visual view of a project that is intuitive and easy to use. Support is fast and efficient.
3.7/4 
3,000 installs
Personas for Jira
Capture needs, goals, and behaviors to keep real users front and center.
Trusted by 3,000+ teams worldwide
Why Choose ProductGo Personas for Jira?
Explore our key features
Why Choose ProductGo Personas for Jira?
Explore our key features
How personas sharpen your focus
Personas solve vague requirements and team misalignment by embedding real user insights into story maps and boards.
Clearer user understanding
Create rich profiles with demographics, goals, pain points, and custom fields to represent actual users accurately.
Teams make decisions based on real behaviors instead of assumptions, reducing mismatched features.
Seamless planning integration
Attach personas directly to story map goals for instant context during prioritization and grooming.
Consistent team alignment
Share global or project-specific personas across maps, boards, and teams for unified user focus.
Updates reflect everywhere automatically, cutting miscommunication on who you’re building for.
Faster, targeted decisions
Use templates, drag-and-drop components, and themes to build personas quickly, then prioritize features that match user value.
Ready to focus on real users?
30-day free trial. No credit card required.
What Makes Our Personas Stand Out
ProductGo delivers visual, integrated profiles that enhance agile planning
Top Jira Persona Solution
Leading visual persona tool built for Jira, with drag-and-drop creation, templates, and story map links.
Reusable Across Maps and Boards
Apply personas to user story maps, portfolio boards, or multiple projects without recreation.
Scoped Access Control
Set personas as global for site-wide use or project-specific to limit visibility. Manage permissions naturally within Jira instances for secure, targeted sharing.
Top Jira Persona Solution
Leading visual persona tool built for Jira, with drag-and-drop creation, templates, and story map links.
Reusable Across Maps and Boards
Apply personas to user story maps, portfolio boards, or multiple projects without recreation.
Scoped Access Control
Set personas as global for site-wide use or project-specific to limit visibility. Manage permissions naturally within Jira instances for secure, targeted sharing.
What user talks about us
Martin McDonnell
on Atlassian Marketplace
Amazing product and even efficient dev team. They are quite proactive in addressing user issues and open to take up customer suggestions to build the product roadmap.
Hitendra Molleti
on Atlassian Marketplace
You guys samurais rocks! I love this app and other apps in your portfolio.
Michel Chen
on Atlassian Marketplace
The application provides a fantastic visual view of a project that is intuitive and easy to use. Support is fast and efficient.
Martin McDonnell
on Atlassian Marketplace
Atlassian should purchase it and keep it as a stable feature for product teams!
Giulio Pengo
on Atlassian Marketplace
“Great app, I can find all the features I need. The new roadmap feature is just beautiful. Support is very responsive. Highly recommend.”
Paul Graham
on Atlassian Marketplace
“I’m a kind of person that prefers visuals over text wherever possible and I find this app extremely useful and easy to use, apart from the obvious benefit of being able to get a high-level overview of how all the releases are designed.”
Anita Laughter
on Atlassian Marketplace
Stop guessing user needs
Completely free for up to 10 users — no trial limits.